Junior Marketing Specialist

Град: Sofia
Отдел: Marketing

Описание на позицията


Synevo is the provider of choice for diagnostic services in Bulgaria, offering more than 1,500 routine and advanced tests across all major clinical pathology areas. In 2022 Synevo Bulgaria operates a national network of 6 clinical laboratories and 37 blood drawing points, performing more than 1 million tests yearly.

In connection with the expansion of its activity, Synevo Bulgaria seeks to appoint a motivated professional for the position of “Junior Marketing Specialist.”

Key Duties and Responsibilities:

  • Supports the outlined marketing activities actively, according to the approved marketing strategy and plan;
  • Promotes the Synevo brand image by assisting in the tracking of consumer requirements and implementation of marketing strategies;
  • Works closely with Business Development, Human Resources, and other internal teams to understand their needs and provide required resources;
  • Identifies customer needs, responds to customer queries, actively supports market research, and collaborates to optimize CX and brand awareness as an integral part of the Marketing team;
  • Collaborates with the Marketing team in the production of high-quality, creative, and engaging content;
  • Creates compelling and engaging marketing materials, including product descriptions, landing pages, emails, internal newsletters, video scripts, and more;
  • Organizes and is responsible for the implementation of services offered by the company as an independent medical diagnostic laboratory;
  • Promotes Synevo’s products and services during medical and social events and staffs the company booth;
  • Engages in employer branding campaigns.

Необходими квалификации и качества


  • Bachelor’s Degree in Marketing, Communications, Public Relations, or related field OR equivalent experience in Marketing / Communications.
  • Proficient level of English (speaking & writing);
  • Proficient level of Bulgarian (speaking & writing);
  • Ability to successfully work in a changing, fast-paced environment.
  • Demonstrated positive energy to work with internal and external teams effectively.
  • Ability to multi-task and establish personal objectives to meet established deadlines.
  • Extrovert personality;
  • Team-oriented, creative spirit;
  • Great communication capabilities;
  • Digital marketing knowledge is a plus
  • Previous experience as a Marketing associate in a healthcare company will be considered an advantage.

Ние предлагаме


  • Work in a professional environment;
  • Competitive salary and bonus system;
  • Collaboration with Medicover’s international team of marketing specialists;
  • Professional support for improving skills;
  • Openness to propose and implement new ideas related to Marketing;
  • Support in the development of further career path;
  • Additional benefits.
  • Opportunity to join the only international lab chain in Bulgaria.

Our Marketing Team plays a vital role in positioning Synevo Bulgaria in the Bulgarian diagnostic services market. It serves as the face of the company by coordinating and producing all content and materials, representing the business. Our responsibilities include building, delivering, and optimizing marketing strategies, competitor research and business analysis, maintenance of all digital channels, creative services, public relations, and brand development. We operate according to the highest standards in the healthcare field and the best marketing practices and trends.

In case of interest, please send your detailed CV in English.

Only short-listed candidates will be contacted. All applications will be treated in strict confidentiality

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