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Digital Marketing Specialist

Град: Sofia
Отдел: Marketing

Описание на позицията


Synevo is the provider of choice for diagnostic services in Bulgaria, offering more than 1,500 routine and advanced tests across all major clinical pathology areas. In 2023 Synevo Bulgaria operates a national network of 11 clinical laboratories and 70 blood drawing points, performing more than 1 million tests yearly.

In connection with the expansion of its activity, Synevo Bulgaria seeks to appoint a motivated professional for the position of “Digital Marketing Specialist”.

As a core member of the Marketing team, your task will be to effectively communicate marketing strategies and corresponding tactics to our stakeholders through digital channels. Your efforts will be crucial to properly activate and deliver digital marketing campaigns among the targeted audiences, both B2C and B2B.

What challenges await you in this position?

  • Own the company’s digital strategy;
  • Strategize, plan, launch & manage multi-channel brand awareness and conversion campaigns through paid and organic channels, which include PPC (display & search), social media, email, etc.;
  • Performance Marketing & eCommerce CRO;
  • Manage campaign budgets & adjust bids to optimize ROI;
  • Content Marketing & SEO;
  • CMS performance;
  • Develop engaging online content, including blog articles, videos, graphics, and ads;
  • Monitor KPIs and deliver performance reports using web analytics tools;
  • Manage and improve the digital user’s journey;
  • Drive digital innovation;
  • Stay abreast of new social media platforms, web technologies, and digital marketing trends;
  • Use both Bulgarian and English.

Необходими квалификации и качества


  • 3+ years of experience in managing CMS, SEM, and digital analytics;
  • 3+ years of eCommerce and PPC marketing experience;
  • Basic experience with graphic design tools;
  • Focus on performance and ROI;
  • Promote simplicity and modern design;
  • Knowledge of English at least at B2 level;
  • Good written and verbal communication skills;
  • Proactive attitude to taking on new challenges and problem-solving;
  • Resistance to stress and ability to work under time pressure;
  • Responsibility, timeliness, and commitment;
  • Positive attitude and self-confidence, self-control, and good emotional balance.

Ние предлагаме


  • Work in a professional environment;
  • Use top SEM and digital marketing tools;
  • Competitive salary and bonus system;
  • Collaboration with Medicover’s international team of digital marketing specialists;
  • Professional support for improving digital skills;
  • Openness to propose and implement new ideas related to Digital Marketing;
  • Support in the development of further career path;
  • Additional benefits.
  • Opportunity to join the only international lab chain in Bulgaria.

Our Marketing Team plays a vital role in positioning Synevo Bulgaria in the Bulgarian diagnostic services market. It serves as the face of the company by coordinating and producing all content and materials, representing the business. Our responsibilities include building, delivering, and optimizing marketing strategies, competitor research and business analysis, maintenance of all digital channels, creative services, public relations, and brand development. We operate according to the highest standards in the healthcare field and the best marketing practices and trends.

In case of interest, please send your detailed CV in English.

Only short-listed candidates will be contacted. All applications will be treated in strict confidentiality

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